
In Class Exercise- Personal Logo 1. Do a few searches on your favorite brands, notice what stands out to you about their logo/brand identity. Make a list of what visual elements you are drawn to. -Simple/ Minimal designs -Communicate a clear message -Use of minimalist text and clean lines -Simple Imagery 2. Do some general searches on common logos. Make a list of what elements stand out to you (positively or negatively) -Use of color based on brand's identity -Imagery -Hidden elements -Text vs. Just Imagery 3. Make a list of all the nicknames you have had in your life choose one or two to make a personal logo. Jake The Snake Jakester Jakey Poo Jakey Jacobis Eduardo Jacobis Witness